Show me who you are with what you do.
ART
Inner Waves • 2023
Immersive, interactive installation @Noor Riyadh 23/24, Riyadh KSA
Approaching To Chaos • 2023
2-channel video @37x Gallery, Dubai UAE
Can You Be Real With Me? • 2023
Interactive installation @37x Gallery, Dubai UAE
In Memory Of Forgotten Dreams • 2022
video installation @Noor Riyadh, Riyadh KSA
1% 2022
digital installation @SINDBAD: Land Of Fragile Hearts, Jeddah KSA
META POETRY • 2021
interactive digital installation @Misk Art Institute, Riyadh KSA
INFERNO in NEON • 2020
audio-visual installation @KAFD, Riyadh KSA
Rights ON • 2016
live video performance @Oxford Art Factory, Sydney AUS
INFERNO • 2016
live video show @Oxford Art Factory, Sydney AUS
SWEETBOX REDUX • 2015
@RLS Gallery Group Show, Sydney AUS
ReCycology • 2014
@Black Art Group Show, Sydney AUS
SWEETBOX • 2012
audio-visual installation @Sketch, Melbourne AUS
EXHIBITIONS
AWARDS
LIT: Lighting Design Awards 2023 — link
‘Inner Waves’ • Winner in Immersive Lighting Project
EDUCATION
ESTONIAN ACADEMY OF ARTS
1999 – 2003 • BA in Media Graphics & Design
2022 • Visual Arts Commission: Mentorship & Guidance Program, KSA
2021 • Misk Art Institute: MASAHA Spring (1st Edition), Riyadh, KSA
RESIDENCIES
2023 • Generative Poetry workshop at Noor Riyadh Festival 2023 Public Programme • Sound in the City panel with Baloo Ahmad Alammary, Basmah Felemban, Hussam Dakkak Moderator: Alia Fatouh
2022 • Creative Conversation: ‘Art & Design’ at Saudi Design Festival Adhlal: What are NFTs and Why Should Designers Pay Attention?
2021 • Alliance Française: Digital November / ‘AI in Art’ with Daniah Al Saleh & Skygge • Seeing in Plain Sight: generative poetry workshop at Misk Art Institute
TALKS
Working as creative consultant and production assistant with visual artist Muhannad Shono, ATHR Gallery:
2023 • ‘Letters in Light’, Louvre Abu Dhabi, UAE • ‘Letters in Light (Lines we Write)’, Islamic Arts Biennale, KSA
2022 • ‘I see you brightest in the dark’, NOOR Riyadh, KSA • ‘After The Fall’ @Biennale De Lyon, FRANCE • ‘On Losing Meaning’ @Kunsthalle Baden Baden, GERMANY • ‘A Song of Silence’ @Art Basel, SWITZERLAND • ‘The Teaching Tree’ @La Biennale di Venezia, ITALY
2021 • ‘Book Of Sand’ 21,39 @Saudi Art Council, Jeddah, KSA
2020 ‘The Mind Ship Exodus’ @Noor Riyadh, KSA • ‘Book Of Sand’ @Misk Art Institute, KSA • ‘The Lost Path’ Desert X, sculpture in Al Ula, KSA
2019 • ‘The Last Garden of Khidr’ 21,39 installation @Saudi Art Council, Jeddah, KSA • Artists-in-Labs (JHD) Al-Balad, Jeddah, KSA • ‘Searching for Contact’ ‘From Within’ group show by MOC in Ad-Diriyah @JAX 1, Riyadh, KSA • ‘The Caliph Seeks Asylum’ Sculpture installation @GAM Torino, ITALY • ATHR booth installation for @Artissima Art Fair, Torino, ITALY • ‘ALA’ video installation @ITHRA Museum, Dhahran, KSA • ‘ALA’ visualisation @Künstlerhaus Bethanien, Berlin, DE • ‘Al-Ashirah’ video installation @ATHR gallery, Jeddah KSA
2022 • Ayman Zedani ‘The desert keepers’, Abu Dhabi, UAE
2020 • Pablo Zuleta Zahr ‘The Global Identity Project: Sydney’, Berlin, GERMANY
CONTRIBUTOR
DESIGN
2014−PRESENT
PURELY MENTAL STUDIO
Founder / Multidisciplinary Creative / Artist
Purely Mental is a creative production studio that brings artists’ visions to life.
2020−2021
ATHR GALLERY JEDDAH
Contract Graphics Designer
Developing and maintaining gallery’s brand identity, design and campaigns.
2019−2020
SPECIAL GROUP SYDNEY
Freelance Motion Graphics Designer
Was working on Uber and Uber Eats campaigns.
MAY−OCT 2019
R/GA SYDNEY
Contract Senior Motion Graphics Designer
Worked on Google Pixel4 launch campaign,
Developing the motion style for Telstra re-brand.
2018−2019
WHITEGREY, M&C SAATCHI, RE, MCCANN, ENSEMBLE
Freelance Graphic & Motion Graphics Designer
Developing the visuals and concepts for brands such as Absolut, Lego, Optus, PWC, Qatar Airlines, Powerade, Red Sea Project, Volvo.
MAR−DEC 2017
ADAA KSA NATIONAL CENTER FOR PERFORMANCE MEASUREMENT
Contract Art Director / Graphic Designer
Worked on concept development, overall design for several branding campaigns on the realisation of its Vision 2030. Saudi Arabia’s ADAA is an independent government body to measure the performance of public entities.
APR−MAY 2019
MUDDVILLE DUBAI
Contract Video Editor & Graphic Designer
Production and Post Production film company in UAE.
Predominantly worked as a video editor and graphic designer for the SONY Xperia Middle East launch campaign.
2016−2019
WORKSHOP AUSTRALIA
Part-Time Senior Creative / Art Director / Designer
Concept development, art direction, design, photography, motion graphics, TVC and digital. Served as Senior Creative on Ancestry’s AUS/NZ/Global advertising campaigns. Other brands I worked with include Mastercard, Lipton, Scenic World and Unilever.
2014−2015
CHIMNEY AUSTRALIA
Freelance Graphic & Motion Designer
Chimney is a global creation studio excelling in brand marketing and entertainment experiences. I worked on various projects for clients like Changi Airport, DHA and Singapore Tourism.
2010−2014
LOUD SYDNEY
Art Director / Graphic Designer
At this multicultural advertising agency I worked as an art director/graphic designer, and became a go-to specialist for branding design and guidelines development, a photographer, illustrator, animator.
2007−2009
TAEVAS OGILVY ESTONIA
Art Director / Interactive & Graphic Designer
I started working as an interactive designer, then expanded to an art director role working on campaigns for Toyota, Lexus, A Le Coq.
2003−2006
W-ALL IS INFORMATION TECHNOLOGY & GAMING
Art Director / Interactive Designer
I was responsible for everything creative – web and interactive design, video, animation and print. Design work for an online gaming company in Helsinki, Finland.
2001−2003
LINK COMMUNICATION ARTS PUBLISHING
Graphic Designer / Illustrator
Under the roof of this boutique Estonian publishing house I worked as a graphic designer for several editions of LOOK - a biannual magazine dedicated to culture, fashion and lifestyle. I also worked as an artist and illustrator for WC - a limited edition magazine focused on arts and culture.